Elevate, in collaboration with Formula 1, developed The F1 Garage — the event’s most exclusive and immersive hospitality experience, featuring world-class dining by Celebrity Chef Gordon Ramsay.

Formula 1 wanted to design a luxury hospitality program that offered unparalleled proximity to race action and behind-the-scenes access, appealing to the sport’s most elite guests and partners.

Elevate and Formula 1 created The F1 Garage, an ultra-exclusive program limited to just 30 guests, offering three days of Paddock and Podium access, pit lane experiences, Grid and Race Marshall Track access, and VIP tours. Guests enjoyed curated cuisine, a premium open bar, F1 Ambassador appearances, and a dedicated hospitality suite positioned beside the team garages for a truly immersive race-weekend experience.