Elevate and the Country Music Association (CMA) partnered to create the Gold Rope Experience, an exclusive VIP offering at the CMA Awards and CMA Fest designed to give fans the ultimate red carpet experience.

CMA wanted to offer fans a once-in-a-lifetime experience that blended luxury hospitality with direct access to one of country music’s biggest stages.

Elevate and CMA developed the Gold Rope Experience, featuring red carpet access, an exclusive hospitality reception beside the carpet, and front-of-stage seating for the show. Guests arrive via private car service, are greeted by a dedicated on-site concierge, and enjoy a seamless, all-access event experience from start to finish.