Levi's® Stadium

The 49ers envisioned a stadium that reflected both their storied legacy and forward-looking ambition. Elevate delivered a full-service solution, covering brand strategy, wayfinding, concessions, sponsorships, and Naming Rights activations, highlighting both the 49ers and Levi’s brands.

Levi’s Stadium required a strategy that balanced multiple high-profile brand identities within a single, cohesive environment. The challenge was to integrate partner branding without overwhelming the team’s identity, maintain visual consistency throughout expansive spaces, and create a wayfinding and signage system that guided fans seamlessly across a complex, high-traffic venue.

Elevate developed a unified branding program that celebrated the 49ers and Levi’s while accommodating partner integration. Founding partners received prominent but tasteful placements in the inner bowl, adding color and energy without disrupting the overall aesthetic. Signature elements, such as the 60-foot 3D Levi’s logo and branded club spaces, create standout moments, while wayfinding and signage maintain clarity and consistency across the stadium.