Telstra

Telstra is Australia's largest telecommunications and media company, and the country’s leading provider of mobile phones and devices, home phones, broadband Internet and enterprise telecom services.

Design a new B2B Insight Center in Sydney, with the objective of providing customers a unique experience including customized views of industry-centric insights, innovation and leadership that Telstra is known for.

We started with a customer-centric approach that focused on an empathetic view of visitor needs and interests and gave the center a name that truly reflects the nature of the engagements: the Telstra Insight Center (CIC). Next, we designed a space that brings people into intersecting ideas and leads to exciting, unexpected outcomes. Last but not least, we developed and integrated four meaningful experience principles: 1. Show Telstra’s relevance to visitors’ industry. 2. Craft every interaction as an opportunity to connect with visitors. 3. Anticipate visitors’ needs. 4. Challenge visitors’ pre-conceived expectations. The result: An almost 39,000 square foot facility boasting high-tech collaboration spaces, a 300-person auditorium and much more—all to help accelerate sales through partnership, innovation and insight.This data would be used to create profiles of visiting customers, and allow Telstra to drive better decisions with entire datasets from customer interactions obtained via live polling, surveys, or even from sensors embedded in displays and environments.