University of Michigan

From its proud past to an ambitious future, the University of Michigan boasts some of the most successful student-athletic programs in history.

Infuse new energy and pride into the Crisler Center (formerly known as the Crisler Arena) by creating an environment where current and past Michigan varsity athletes feel welcomed and honored, plus upgrade an outdated arena to a top-notch basketball facility that is a magnet for fans and recruits. The Crisler Center presented a unique challenge in that Michigan wanted to celebrate all 27 of their varsity sports, while still maintaining the feel of a Division I basketball arena.

Beginning with a three-story anthem in honor of Michigan’s commitment to tradition, we helped merge a rich past with emerging technology to turn the Crisler Center into a beacon of sports history and experience. At various points, interactive displays and historical artifacts comingle to convey Michigan’s success stories. Plus, large-scale graphics celebrate Michigan’s varsity sports throughout the concourse, while a custom Maize Rage student entryway welcomes and celebrates some of the most important fans in the building.