Ferrari sought Elevate to identify a commercial leader capable of accelerating revenue growth across its global Racing division. As the brand continued expanding into new platforms—from Formula 1 to esports—Ferrari needed an executive who could advance its commercial strategy while upholding the performance, innovation, and heritage that define the organization.

The role required a leader who could strengthen existing partnerships, diversify revenue streams, and connect commercial efforts across Racing, Car, and Lifestyle activities. The ideal candidate needed global experience, strategic creativity, and a deep understanding of how to scale a premium, performance-driven brand.

Our team's search resulted in the appointment of Lorenzo Giorgetti, whose 25 years of experience and demonstrated commercial leadership made him the right fit to expand partnerships, grow emerging verticals such as esports and data, and guide the Racing division’s next phase of revenue growth.