Pennymac

Pennymac x LA28

Introduction

As Pennymac embarks on a supporter-level partnership with Team USA, the USOPC, and LA28, Elevate will serve as a strategic consultant and activation partner, guiding the brand through a four-year journey leading up to the 2028 Olympic Games.

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Challenge

Maximizing a multi-year Olympic partnership requires more than visibility during the 21-day Games. Pennymac needed a strategic framework to engage target audiences, leverage athlete and influencer relationships, and create meaningful experiences that deliver sustained brand impact and measurable ROI across marketing, content, and experiential initiatives.

Solution

Elevate developed a phased and flexible activation plan, assisting Pennymac with sponsorship strategy, launch planning, athlete and ambassador integration, content creation, and experiential programming. Elevate will guide hospitality and event execution, digital and social media activations, and ongoing measurement, ensuring that Pennymac’s partnership resonates well before, during, and after LA28.

Results

Executed Services

Sponsorship Consulting & Proposal Evaluation

Conduct a comprehensive assessment and optimization of Pennymac’s partnership agreement, utilizing valuation analysis and performance measurement to ensure all rights and assets align with strategic objectives for maximum ROI

Launch Strategy & Announcement Execution

Develop and execute a comprehensive launch strategy for Pennymac’s partnership announcement, integrating athlete partnerships, media outreach, and co-branded merchandise to ensure a high-impact market entry

Activation Roadmap Development

Build a strategic, insight-led activation plan for LA28 that aligns Pennymac’s brand objectives with key Olympic milestones, ensuring a structured yet adaptable approach to evolving business and cultural trends

Athlete Integration & Content Strategy

Drive Pennymac’s athlete engagement strategy, managing everything from talent vetting and contract execution to the development of strategic partnership profiles and high-impact content capture plans

Hospitality & Experiential Planning

Design and execute a premier hospitality program for LA28, MiCo, and Olympic qualifying events that provides key stakeholders with high-access, brand-aligned experiences tailored to Pennymac’s strategic objectives