Pepsi

PepsiCo appointed Elevate to activate its Roshn Saudi League partnership, highlighted by the league’s 2023/24 closing ceremony and our “Party with Pepsi” in-stadium experience.

Elevate developed a comprehensive partnership awareness strategy, designed the event concept, managed rights holder relationships, and executed fan experience activations. Content development and live event execution ensured maximum engagement and exposure for PepsiCo throughout the activation