Saudi Tourism Authority

Elevate was tasked to execute the Partnership Management Office (PMO) for STA's key sponsorships across Sport, Culture and Entertainment assets.

STA required a structured governance framework to manage high-profile partnerships effectively, ensuring alignment with organizational objectives and maximizing the value of partnerships and ambassador relationships

Elevate established the project management office, developing governance policies, rights management processes, and relationship management protocols. Our team also supported activation planning and brand ambassador strategy to optimize partner engagement and program impact