Are The Olympics Worth It For Brands?

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Are the Olympics worth it for brands?

An Olympic partnership is more than a three-week event. It’s an entry point into a global ecosystem that can drive sustained brand growth year-round.

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"How do we justify the spend?"

Whether you’re a CMO, CFO, or brand leader, the first question is always the same.

In this paper, we outline powerful ways to activate and maximize your Olympic partnership, including:

Turning investment into impact

Meeting fans where they already are

Building resonance, not just reach

When you build continuity before, during, and after the Games, the Olympics transform from a moment in time into a sustainable growth engine

Discover key fan insights and activation strategies around the olympic games

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Are the Olympics worth it for brands?

"How do we justify the spend?"

When you build continuity before, during, and after the Games, the Olympics transform from a moment in time into a sustainable growth engine