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College

Empowering athletic directors to boost revenue by forging a deeper connection with fans. Ticketing, sponsorship, and multimedia rights strategies for collegiate programs.

We have cultivated deep working relationships with colleges built on a shared commitment to excellence and innovation.

As fan buying behavior continues to evolve, we serve as a thought partner offering data-driven insights to help colleges drive revenue.

Facility evaluation

Building a revenue roadmap for major stadium and arena renovations starts with a comparable data review, then layers in financial analysis to highlight opportunities, coupled with deep insights from local consumers distilled into an actionable plan of execution.

1

COMPETITIVE LANDSCAPE STUDY

Data review of applicable comparable arenas, entertainment venues, and more

2

key stakeholder interviews & FAN FEEDBACK

Custom conversations and survey programs to capture fan feedback from a wide variety of segments to shape new venue concepts and maximize the fan experience

3

STRATEGIC ACTION PLAN

Consolidated assessment inclusive of revenue model and clear recommendations around product mix, pricing, and non-tenant events, along with subsequent action items around sales and go-to-market strategy

Ticket Sales

From identifying new revenue opportunities to staffing and infrastructure optimization, our team will help supercharge your ticketing targets.

1

new experience packages

Creation of driveway to driveway experiences in stadiums and arenas

2

gO-TO-MARKET Strategy and Execution

Communications playbooks and proven sales models to help colleges boost renewals, upsells, and attendance

3

staffing evaluation

Sales-to-service structure assessment, reviewing incentives, team specialization, and alignment with development

Sponsorship Sales

Our sponsorship sales process includes the entire ecosystem including asset identification and a focus on entitlement potential

1

Asset Valuation & Strategic Positioning

Leveraging market insights to assess entire asset ecosystem values for compelling narratives that align campus values with brand objectives

2

Prospect Identification & Sales Execution

High-fit sponsor targets through local, regional, and national networks, and tailored sales strategies that align with client goals and timeline

3

Proposal Development, Negotiation & Activation

Customized proposals, negotiations and end-to-end planning to ensure successful partner onboarding and long-term activation planning meeting or exceeding P&L projections

MMR

Maximizing the Value of Your Media Rights. With deep industry insight and deal experience, we guide organizations through every phase of MMR sales to secure long-term revenue and brand alignment.

1

Comprehensive Valuation of Multi-Media Rights

True market value assessment of your multimedia rights and custom go-to-market plans aligned with institutional goals and fan engagement

2

Custom MMR Sales Strategy

Tailored go-to-market plans aligned with your institutional goals and fanbase

3

RFP Development & Management

End-to-end RFP process management including development to distribution and evaluation, vendor selection and contract negotiation