The Rose Bowl Stadium and Elevate have announced a multi-year partnership beginning in 2025, through which Elevate will leverage its expertise to develop strategy and drive sales for premium inventory throughout the Rose Bowl Stadium, including new premium seating products currently under development. The long-term agreement comes as the Rose Bowl Stadium undergoes a $80 million renovation and as America’s Stadium once again hosts the College Football Playoff Quarterfinal, the Rose Bowl Game®, UCLA Bruin Football, international soccer, and world-class concerts and festivals, and prepares to host its third Olympic Games in 2028.
“The Rose Bowl Stadium is one of the most iconic venues in the world, and we’re honored to support its continued legacy."
Flavil Hampsten
President, Property Sales, Elevate
“We are proud to bring our full platform and venue expertise to help position it for long-term growth and impact.”
The partnership sets the stage for continued innovation, growth and unparalleled success in collegiate sports. With Elevate’s incredible global reach and experience, including working with more than forty power conference school partners, the Rose Bowl Stadium will be able to ensure strong premium sales and experiences at the renovated Rose Bowl Stadium.
“We are excited to embark on this exciting partnership with one of the world’s leading marketing and sales companies.”
Jens Weiden
Chief Executive Officer of the Rose Bowl Operating Company
“Elevate’s industry-leading expertise and commitment to customer service excellence will help us create an unmatched premium experience that is aligned with the legacy and prestige of the Rose Bowl Stadium. The collaboration will enhance every aspect of our premium offerings as we prepare for our largest lineup of college football games, international soccer, world-class concerts, and festivals.”
About The Rose Bowl Stadium
The Rose Bowl Stadium is a National Historic Landmark built in 1922 and known throughout the world with its world-class reputation for hosting the 1932 Olympic Track Cycling event, five NFL Super Bowl Games, the 1984 Olympic Soccer matches, the 1994 Men’s World Cup, the 1999 Women’s World Cup, four BCS National College Football Championship Games, and the College Football Playoff Quarterfinal and Semifinal Game. In 2028, the iconic venue will host the Olympic Games for a third time. The Rose Bowl is also known globally for hosting the annual Rose Bowl Game®, UCLA Football, international and Premier League soccer matches, and the World’s Largest Flea Market.
The Rose Bowl Stadium is one of the world’s greatest concert and festival venues, hosting world-class concerts including Coldplay, Karol G, the Rolling Stones, Taylor Swift, Beyonce and Jay-Z, and Kenny Chesney. Since 2016, Brookside Golf Course at the Rose Bowl has become a premier music festival venue hosting numerous annual events attracting hundreds of thousands of guests through the years.
About Elevate
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia and currently works with 44 ‘Power-4’ college partners. For more information, visit us at www.oneelevate.com.
