Expertise

Culinary

The Intersection of Culinary, Brand, and Culture

Our team partners with brands, talent, and media properties to reach food-connected audiences through strategic culinary programming, sponsorships, marketing campaigns and hospitality driven initiatives.

Defining Modern Hospitality

Chefs

We represent over 25 award-winning winning chefs, restaurateurs, and mixologists nationwide. We focus on representing experts with influence, ensuring your brand is backed by culinary authority.

Lifestyle

From digital creators to experiential events, we plug culinary talent into all brand categories, helping our partners reach audiences far beyond the kitchen.

Case Studies

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MLB Block Party

MLB Block Party

MLB Block Party
Mexico Tourism Board

Mexico Tourism Board

Mexico Tourism Board
King's Hawaiian

King's Hawaiian

King's Hawaiian
SSP America

SSP America

SSP America

6

James Beard Awards

Representing culinary leaders recognized for excellence in hospitality, innovation, and community impact

8

Michelin Stars

Partnering with acclaimed chefs and restaurateurs behind some of the industry's highest honors

20+

Restaurants

Bringing acclaimed restaurant concepts from vision to reality nationwide

Why Food? Because Everybody Eats.

Food is no longer just sustenance; it is a primary pillar of culture alongside music, sports, and film. At Elevate, we understand that food-connected audiences are some of the most engaged consumers in the world. We don't just follow the conversation, we help lead it.

Formerly known as Sweet Management Group, we have acted as the bridge between the kitchen and the boardroom for the last 15+ years. Whether it's extending a PR moment into a digital campaign or executing high-level VIP hospitality, we ensure every initiative is strategic, seamless, authentic, and culturally relevant.

Talent Management Procurement

Full-service management and representation of chefs and digital creators, including brand partnerships and appearances, media negotiations, restaurant expansion and career longevity.

Brand Partnerships & Appearances

We source brand partnerships and paid appearances for our chef clients, aimed at driving revenue and generating incremental exposure.

Social Media Partnerships

Guiding our clients in creating organic sponsored social media content that effectively communicates a brand's messaging while captivating their audience.

Media Negotiations

We help our clients get more cameratime, be that on linear, digital or other streaming platforms through hosting, judging, guest appearances and/or competing.

Restaurant Expansion

We help our chefs source licensing and management restaurant partnerships with hotels, resorts, developers, concessionaires and others looking to create a truly epic food & beverage offerings

Career Longevity

It’s all about long term, so we focus on building a multi-year strategy and advise our clients on the partners, media appearances, and personal development to help them achieve and maintain long term success and relevance.

Culinary Marketing Strategy & Consulting

Custom roadmaps for brands looking to enter the culinary space or deepen their cultural relevance.

Strategy & Consulting

Work with brand partners to leverage the passionate food and drink vertical to reach target audiences and achieve their marketing objectives

Partnership Roadmapping

Building a customized plan and timeline of action items, factoring in media, relevant culinary events, and talent alignments

Sponsorship Negotiation & Management

Leveraging our experience, relationships, and expertise, we recommend, negotiate and oversee event partnerships based on a brand’s overall marketing goals and objectives.

Influencer Procurement

We work with a vast network of chefs, mixologists, and culinary content creators for brand social campaigns, in-person appearances, and endorsement opportunities.

Culinary Events & Media

Strategic production of culinary programming, licensing opportunities, and cross-platform media distribution.

VIP Dinner and Bespoke Hospitality

Create one of a kind VIP dinners and hospitality first experiences for brands to deepen relationships, generate media coverage, and drive high-value conversions

Pop-Ups and Brand Experiences

Design and execute immersive experiences, both in and out of the restaurant—combining talent, customized menus, and social storytelling—to boost brand loyalty, media buzz, and sales.

Culinary Programming

Design strategic culinary programming, including but not limited to cooking classes/demonstrations, chef collaborations, and special menu series, all meant to amplify brand storytelling, build loyalty, and create revenue opportunities.

Event Production

Create, plan and execute one-of-a-kind engagements for consumers, executives, and VIPs, either within the framework of an existing event, (ex. SuperBowl, All Star Games, Wine & Food Festivals, etc.) or as stand alone culinary experiences

Content Creative and Production

Develop content around our chef and brand clients as a creative outlet to deepen their engagement within the marketplace and we also work with brands to create branded programming either as an extension to existing initiatives or as stand alone projects

Belmont Park Makes F&B Provider Pick Ahead of Reopening, Partners With Chef Marc Forgione

Belmont Park Makes F&B Provider Pick Ahead of Reopening, Partners With Chef Marc Forgione

Marc Forgione Named Signature Chef at Belmont Park

Marc Forgione Named Signature Chef at Belmont Park

Food Fest Honors a Miami Chef for the First Time — But She’d Rather Be Cooking

Food Fest Honors a Miami Chef for the First Time — But She’d Rather Be Cooking

Elevate Acquires Sweet Management Group

Elevate Acquires Sweet Management Group

Get In Touch.

See how Elevate can turn your next sports, entertainment, or cultural partnership into a business-building platform.