Pac-12 Hires Harry Hardy as Chief Commercial and Growth Officer

By Matt Fortuna

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Hardy will lead Pac-12 Enterprises

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The Pac-12 has hired Harry Hardy as the conference’s first chief commercial and growth officer, formalizing Pac-12 Enterprises as a true commercial division for the league.

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Hardy will lead Pac-12 Enterprises in this new role and live in the N.Y. area, further centralizing the commercial arm of the conference. Elevate led the search and partnered with the conference to develop its commercial strategy.

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Hardy most recently served as LIV Golf’s senior VP of team commercial operations and development. He joins recent appointments by Pac-12 commissioner Teresa Gould such as chief technology officer Scott Adametz, chief financial officer Kendall Tyson, and senior VP and deputy commissioner Rick Hart.