Elevate expands its collegiate footprint with its second Big Ten primary ticketing partnership
UCLA Athletics, one of the most storied programs in college sports with 124 NCAA Championships, has selected Elevate as its strategic partner to lead ticket sales across all athletic programs. The decision follows a successful three-year collaboration in which Elevate supported UCLA in optimizing its ticket pricing strategy.
As part of the new agreement, Elevate will lead ticket sales across UCLA’s broad portfolio of athletic events and develop the go-to-market strategy for premium club seating currently under development at the iconic Rose Bowl Stadium, which is undergoing an $80 million renovation set to open in 2026.
“We’re proud to partner with the impressive team at UCLA Athletics to enhance the fan experience and product offerings across their athletic events."
Flavil Hampsten
President of Property Sales at Elevate
“This is a significant moment for our team and another milestone in our growth in collegiate athletics.”
This engagement reinforces Elevate’s momentum in higher education and marks its second Big Ten primary ticketing partnership, following its successful relationship with Penn State. Elevate continues to expand its presence by combining industry-leading strategy, sales execution, and deep experience in collegiate athletics.
“Our three-year collaboration has built a strong foundation for innovation and growth in collegiate athletics.”
Jonathan Marks
Chief Business Officer, Elevate College
“Partnering with an institution with UCLA’s storied history and commitment to excellence makes this next chapter especially exciting as we work together to enhance fan engagement.”
“UCLA has a proud legacy of excellence, and our team works day in and day out to honor that tradition while building for the future.”
Dan Cruz
Chief Revenue Officer, UCLA Athletics
“This partnership with Elevate strengthens our ability to deliver world-class experiences for our fans and position our programs for continued success across every sport.”
About UCLA Athletics
UCLA Athletics sponsors 25 men’s and women’s sports competing in NCAA Division I. UCLA ranks second among all universities with 124 total NCAA team championships, most recently won by the men’s water polo team in December of 2024. UCLA’s impressive collection of NCAA titles has spanned 21 different sports. During the 2006-07 school year, UCLA’s department became the first in the nation to have won at least 100 NCAA team championships. In addition, UCLA has produced over 400 Olympians and sent hundreds of student-athletes into professional sports leagues. The UCLA athletic department seeks to develop champions through academic excellence, competitive greatness, and social responsibility. The university’s view toward athletics has helped produce student-athletes who are invested in academics and involved in their communities.
About Elevate
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia and currently works with 44 ‘Power-4’ college partners. For more information, visit us at www.oneelevate.com.
