The new division will oversee ticketing, corporate partnerships, media rights and venue agreements, with Elevate providing strategic support across staffing, structure and revenue operations.
USF Athletics has launched Bulls Athletic Properties, a new independent division designed to lead the department’s multimedia rights and business strategy across all programs, facilities, and partner relationships.
Bulls Athletic Properties will oversee key revenue-generating functions, including ticketing, corporate partnerships, media rights, and marquee venue agreements. It will also work in close coordination with athletics development and name, image, and likeness (NIL) programs while supporting an aligned and sustainable model for USF Athletics.
Its formation marks a significant step forward in USF Athletics’ broader growth strategy. It aligns with the university’s momentum in athletics, academics, and campus development, including the opening of the on-campus stadium in 2027.
“Bulls Athletic Properties is a bold step in positioning USF Athletics for long-term success, especially in the rapidly evolving college athletics landscape.”
Michael Kelly & Jay Stroman
USF’s outgoing vice president for athletics & interim vice president for athletics
“By bringing our commercial operations in-house, we gain greater control, alignment, and the ability to innovate in ways that best serve our student-athletes, fans, and corporate partners. It is another example of how USF Athletics is building a ‘model athletic department for modern times.’”
USF Athletics has partnered with Elevate, a nationally recognized leader in sports and entertainment strategy, to support the division’s launch. Elevate will provide expertise across staffing, structure, and revenue operations.
“The University of South Florida has always demonstrated bold leadership in athletics.”
Flavil Hampsten
President of property sales at Elevate
“With its tremendous market potential, elite academic standing, and a growing national brand, USF is well-positioned to redefine what’s possible in college sports. This partnership sets a new benchmark by blending the best of collegiate and professional athletics through an industry-leading properties division.”
As USF prepares for the opening of its on-campus stadium, Bulls Athletic Properties will play a key role in supporting the university’s vision for competitive excellence, fan engagement and community impact. It will serve as the foundation for USF Athletics’ next chapter, with strategic initiatives and partnerships to be announced in the months ahead.
About USF Athletics
USF Athletics sponsors 21 varsity teams, with 20 competing at the NCAA Division I level in the American Athletic Conference, including the recent additions of women’s lacrosse and women’s beach volleyball. The Bulls’ athletic program, founded in 1965, is in its 59th season.
Nearly 500 student-athletes train and compete in the Tampa General Hospital Athletics District on the east end of USF’s Tampa campus. The Bulls have won 154 conference titles across 16 sports, with 82 men’s championships and 72 women’s championships. Men’s tennis and men’s soccer lead with 20 titles each, while women's programs have been headlined by women’s tennis (14) and volleyball (13). Since joining the American Athletic Conference in 2013, USF has secured 36 conference team titles.
Academically, USF student-athletes have achieved a program-record 20 consecutive semesters with a combined GPA of 3.0 or above as of fall 2024. Since 2015, more than 750 Bulls have earned their degrees.
About Elevate
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.
Follow South Florida Athletics
For the latest updates from USF Athletics, visit GoUSFBulls.com. Follow USF Athletics on Facebook, Instagram, X, LinkedIn, and YouTube.
Get your tickets today!
Call 1-800-GO-BULLS (1-800-462-8557) or email BullsTickets@usf.edu to claim your season or single-game tickets. You can also download the USF Bulls app on the Android or Apple stores to purchase tickets and parking. Visit USFBullsTix.com for more information.
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