PwC Australia

One of Australia's leading professional services firms, PwC Australia brings the power of their global network of firms to help Australian businesses, not-for-profit organizations and governments assess their performance and improve the way they work.

PwC Australia set out to take advantage of a true transformation opportunity as they relocated 3 major offices in sequence: Brisbane, Sydney and Melbourne. The task was to create an authentic ‘destination experience’ for PwC clients via integrated and personalized technologies. The new client experience needed to elevate the PwC brand (building relationships, creating value) and leverage PwC’s global purpose (build trust in society and solve important problems). PwC went under a significant change and transformation process during the lifespan of this project. In that context, the Signature Experiences have played a significant role in helping PwC to shift perspective from a curator to creator of rich media experiences.

Over the three new office locations we designed and developed an ecosystem of ‘Signature Experiences’ each able to provide deep user engagement and content delivery via adaptive personalization and proximity detection technologies. The Experiences are designed to be both functional and experiential, provoking client/consultant conversation while authentically immersing clients in the workplace of the future. The experiences include a Welcome Wall, Waterfall, Media Fountain, Innovation Pool and Mobile App.