The inaugural F1 Miami Grand Prix—quickly dubbed the “Super Bowl of Formula 1”—required a full-scale transformation of the Miami International Autodrome. In just two months, Elevate delivered fan experience, wayfinding, and operational signage across the sprawling venue. Eleven color-coded grandstands, miles of fence scrim, and complete stadium branding created a high-energy environment that matched the precision and spectacle of F1’s first race in Miami.

Launching a brand-new Grand Prix demanded a comprehensive signage and fan-navigation system that could serve international audiences, support race officials, and unify a massive temporary venue. The team needed to coordinate with multiple partners—from transportation consultants to fabricators—to meet strict F1 and FIA standards, all while ensuring the site was intuitive, safe, and visually cohesive.

Elevate executed a robust signage and branding program tailored to the scale and complexity of the event. Eleven grandstands were fully wrapped in custom graphics matching their campus zones, creating bold landmarks across the circuit. Throughout the approach routes, interior campus, and Hard Rock Stadium, we delivered temporary and legacy wayfinding, partner recognition, and informational signage that supported fans, media, and staff. Working closely with F1, FIA, and local agencies, our team produced thousands of operational elements—from safety and marshal signage to accreditation systems—ensuring the entire race site functioned smoothly for its landmark debut.