Through highly specialised executive search, deep industry insight, and rigorous assessment methodologies, Elevate Talent delivered a critical CEO appointment for the Women’s National Basketball League (WNBL), supporting the league’s ambition to accelerate its next phase of growth and elevate its national and global profile.

The challenge was identifying a leader with the strategic vision and global experience to guide the league through this next era. The WNBL was at a pivotal moment, with increasing momentum across women’s sport, shifting fan expectations, and a rapidly evolving digital and media landscape. To capitalise on this opportunity, the league required a CEO capable of modernising its media and digital strategy, accelerating audience growth, and strengthening commercial partnerships—while authentically championing the league’s values and commitment to diversity and inclusion.

Elevate Talent has successfully appointed Jennie as the CEO of the WNBL. Jennie brings extensive expertise in media, digital strategy, and audience growth, developed through her senior leadership roles in global tech and content organizations. Her innovative approach to fan engagement, sponsorship, and community building—along with a strong commitment to diversity and inclusion—positions the WNBL for a modern, world-class future and ensures sustained long-term growth.