INSIDE THE MINDS (AND WALLETS) OF YOUNG COLLEGE SPORTS FANS
EPIC, Elevate’s proprietary data platform, reveals how young alumni are engaging—and spending—differently. A few signals worth exploring in our report:
Young alumni are far more likely to have spent on college athletics in the past year
They’re twice as likely to choose premium or VIP experiences than fans who are 35+
They’re investing in moments beyond
the game itself—from hospitality to on-field access
Our data shows clear behavioral signals that reveal who's ready to spend more—and what exactly they're looking for.
What if you could convert just 5% more of these fans into premium customers? The opportunity is not hypothetical — it’s measurable.
That’s the power of aligning product design with what young alumni truly value. Our data shows clear behavioral signals that reveal who’s ready to spend more—and what exactly they’re looking for.
Powered by the observable behaviors of more than 250 million U.S. consumers, EPIC captures more than 20,000 unique behavioral, psychographic, and demographic signals. It’s not just about what fans say—it’s about what they do, watch, attend, buy, and share.
Powered by the observable behaviors of more than 250 million U.S. consumers, EPIC captures more than 20,000 unique behavioral, psychographic, and demographic signals. It’s not just about what fans say—it’s about what they do, watch, attend, buy, and share.
Download the WHITE PAPER and learn how to turn interest into impact.
Insights on:
- What premium features do young fans actually care about?
- How do their everyday preferences translate to gameday?
- What segments are most ready to convert—and how do you reach them?