Westbrook, a fast-growing media and production company, was entering a pivotal phase in its evolution—preparing to scale toward a $1BN turnover and strengthen its position in an increasingly competitive landscape. To support this level of momentum, the organization needed a finance leader capable of bringing the sophistication, discipline, and strategic clarity found in large, complex media environments. Establishing a world-class finance function was essential to sustaining Westbrook’s rapid growth and enabling future expansion.

The organization needed a CFO with deep experience in large corporate structures—someone who could modernize processes, improve financial rigor, guide strategic decision-making, and ensure the business was structurally prepared for long-term growth.

Our team conducted a focused search for a finance leader with experience managing large P&Ls, restructuring financial systems, and guiding strategic decisions. We identified Denise Bailey-Castro as the right choice for CFO, bringing the expertise and operational discipline needed to build scalable processes, improve financial performance, and support Westbrook’s growth.