LeoVegas Group

LeoVegas Group, a premier mobile gaming brand, required a Group Marketing Leader based in Malta to unify its central marketing function.

LeoVegas needed an executive capable of overseeing Brand, Performance Marketing, CRM, Creative Services, and MarTech while navigating the complexities of rapid international expansion. The challenge lay in finding a leader who could balance high-level commercial strategy with the technical rigor needed to modernize decentralized operations.

Ed Owens was selected for the role of Marketing Director as a visionary executive with the commercial pedigree to scale the brand while ensuring transparent, accountable, and automated processes across high-growth markets.