The Baltimore Orioles engaged Elevate to secure the team’s first-ever jersey patch partner, creating a new revenue opportunity while reinforcing the franchise’s brand and community presence.

The engagement faced unique hurdles, including a back-and-forth lease agreement and a subsequent ownership change to David Rubenstein. Elevate needed to navigate these complexities while identifying a partner aligned with the Orioles’ shared vision of a “Better Baltimore,” balancing community impact with national brand growth.

Through strategic negotiations and alignment with the franchise’s vision, Elevate successfully delivered a long-term jersey patch partner, establishing a precedent in one of the smallest MLB markets while enhancing brand visibility and community engagement.