Stanford University engaged Elevate to maximize commercial revenue across sponsorship and ticketing, focusing on both strategic planning and actionable implementation. The partnership aimed to unlock the full revenue potential of the university’s sports venues while enhancing the fan experience.

Stanford sought a clear roadmap for revenue growth across its stadium and arena assets, including naming rights, premium seating, and sponsorships. The challenge was to evaluate existing assets, identify untapped opportunities, and create actionable strategies for monetization, all while planning for future renovations and fan experience enhancements.

Elevate conducted naming rights evaluations for Stanford Stadium and Maples Pavilion, provided full rate card valuations, and delivered pricing analysis with pro forma modeling. The team developed new premium product recommendations, structured payment plans, and identified innovative sponsorship opportunities across competition venues, including TV-visible football signage and enhanced premium seating experiences. Elevate also advised on planned stadium renovations, ensuring the addition of multiple premium seating concepts and fan experience enhancements that would drive long-term commercial growth.