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Un jugador de béisbol en medio del campo, concentrado y decidido.Joey Logano firma la gorra de un joven aficionado a la NASCAR durante la presentación de un piloto en una carrera de la NASCAR. Un animado estadio de fútbol lleno de aficionados que ven a la banda actuar en el campo durante el descanso.

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Tecnologías Wasabi

Wasabi Fenway Bowl

Gesto de flecha dibujada a mano apuntando a la derecha en naranja.
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Introducción
Wasabi Technologies entered its first-ever event title sponsorship of the Wasabi Fenway Bowl, partnering with Elevate to drive awareness, maximize sponsorship value, and boost game attendance.
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Desafío
Wasabi came to Elevate looking for best practices and assistance leveraging their sports sponsorships to drive B2B opportunities.
Solución
Wasabi partnered with Elevate to identify best practices and strategic recommendations for leveraging its sports sponsorships to drive B2B growth. Using premium assets from Wasabi’s Boston Red Sox and Boston Bruins partnerships, Elevate designed and executed a bespoke technology networking event hosted at historic Fenway Park, bringing together IT and technology decision-makers from leading Boston-area brands.
Resultados

16x

ROI

311%

Increase in website traffic on game day

40+

Top Customers and Prospects Hosted

Servicios ejecutados

Sponsorship Activation

Developed and executed a comprehensive activation plan to maximize sponsorship value, including local collaborations, on-site engagement, and fan-focused initiatives

Content Development

Produced a digital docu-series, Beyond The Green, highlighting unique stories from the Bowl Game and elevating Wasabi’s brand narrative

Digital & Social Media Strategy

Built a consistent social presence leading up to the game and created game day livestream content to boost fan engagement and website traffic

On-Site Activation

Curated interactive experiences at Fenway Park’s concourse and pre-game Fan Fest, strengthening Wasabi’s local ties and creating memorable fan moments

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