Foliatti Casino and Sportsbook Renews Multi-Year Partnership with San Francisco 49ers Ahead of 2026 NFL Mexico City Game
The extended partnership unlocks exclusive fan access ahead of the 2026 NFL Mexico City Game and brings the Mexico Faithful closer to the team they love.
For years, Mexican members of the Faithful have supported the San Francisco 49ers from afar – gathering at home, in their favorite sports bars, and at local watch parties. Today, that connection is evolving into something even more immersive. Foliatti Casino and Sportsbook has renewed its multi-year partnership with the San Francisco 49ers, extending an alliance that began in 2023 and expanding the offering to fans across Mexico of a direct path to unique experiences like never before: watch parties, alumni meet-and-greets, VIP hospitality, and priority access to activations tied to the 49ers return to Estadio Banorte for the 2026 NFL Mexico City Game.
The renewal, announced today, makes Foliatti Casino one of the longest-standing Official Sponsors of the 49ers Global Markets Program team in Mexico — years of building what has become one of the most active and comprehensive global club partnerships across the NFL.
Why It Matters for Fans
The San Francisco 49ers are the NFL's most followed franchise in Mexico, and 2026 is shaping up to be a landmark year for the team's passionate Mexican fanbase. As the 49ers return to Estadio Banorte in Mexico City for a marquee regular-season game, the spotlight will shine on one of the league's largest international fanbases, creating an unprecedented opportunity to engage the Faithful across the country.
As part of this year's fan engagement efforts, Foliatti Casino will serve as the Presenting Partner of Casa de los Fieles at Pinche Gringo BBQ, the official home of the 49ers watch parties in Mexico City, welcoming the Faithful for exclusive game-day celebrations, community events, and immersive fan experiences throughout the season.
Through the Foliatti Casino and San Francisco 49ers partnership, fans gain access to the following:
• Premium access to Casa de los Fieles, where fan events will take place throughout game week
• Exclusive client opportunities to meet 49ers alumni
• VIP hospitality experiences at team and Foliatti-hosted events
• Original Spanish-language content, behind-the-scenes access, and exclusive digital storytelling across the 49ers Mexico social channels, including El Podcast de los Fieles presented by Foliatti, featuring five (5) episodes per week with 49ers ESP talent
As another benefit of the partnership, fans will have the opportunity to enter an exclusive sweepstakes for the chance to win tickets to the San Francisco 49ers Week 11 matchup at Estadio Banorte. The experience brings the Faithful closer than ever to the action, rewarding loyal fans with the opportunity to witness one of the franchise's most anticipated international games in person.
These benefits are ongoing, structured access points that reward Foliatti clients and 49ers fans alike — a calendar of moments throughout the season, not a one-off promotion.
In Their Own Words
“Mexico has been and will continue to be a priority market for the 49ers. The strength of our partnership with Foliatti Sportsbook lies in our mutual ambition to benefit 49ers fans throughout the country.
Ryan Connors
Senior Director, Global Partnership Sales & Strategy, San Francisco 49ers
"In this monumental year for our organization, including our highly anticipated return to Estadio Banorte, our relationship with Foliatti will enable us to reach new audiences and continue growing the Mexican Faithful to be one of the most passionate fanbases in global sports.”
“At Foliatti Casino, we have always believed that the best entertainment is the kind you live, not just watch."
Pamela Lomnan
Director Operations, Foliatti Online and Sportsbook
"Our partnership with the 49ers lets us give our clients and Mexico's football fans moments that stay with them — from a playoff watch party to meeting a player face to face. We are just getting started.”
Years in the Making
When Foliatti Casino first partnered with the 49ers in 2023, the NFL's Global Markets Program was still a relatively new framework for how the league engaged international markets. Since then, the program has become a cornerstone of the 49ers' international strategy, and the relationship has grown into one of its most durable and impactful partnerships in Mexico.
Over the past three years, the two organizations have jointly produced more than eight watch parties, special events and activations spanning the regular season, Playoffs, NFC Championship and Super Bowl, alongside original digital programming created specifically for Mexican audiences. Those efforts have generated more than 9 million digital impressions, while helping bring more than 3,500 49ers fans onto Foliatti's online gaming and sports betting platform. Since the partnership began, Foliatti has also seen a 33% increase in customers identified as having an interest in the NFL and American football — tangible growth that underscores the value of treating Mexican fans as a primary audience, not a distant afterthought.
The renewal builds on that momentum and sets the stage for the partnership's most ambitious chapter yet. With the 49ers' return to Mexico City in 2026 providing a natural focal point, Foliatti and the 49ers will expand their efforts through Casa de los Fieles, Spanish-language content, VIP experiences, special activations and new opportunities surrounding the NFL Mexico City Game.
What This Means for Foliatti Clients
For existing and prospective Foliatti Casino clients, the renewed partnership is a tangible differentiator. Access to NFL experiences — genuine ones, with game proximity — which is not something most entertainment brands in Mexico can offer. Foliatti will facilitate this access throughout the 2026 season and beyond. Whether you are a loyal Foliatti client, a 49ers fan looking for a way into the action, or simply someone who wants to experience what an NFL game week in Mexico City feels like from the inside, this partnership opens doors that have not previously been open.
As the 49ers lead agency across international markets, Elevate, together with Arbol Media in Mexico, helped expand the team's partnership with Foliatti Casino. The renewed deal strengthens the 49ers presence in Mexico and brings fans more events, experiences, and Spanish-language content as part of the NFL's Global Markets Program.
About
About the San Francisco 49ers
The San Francisco 49ers, owned by the York family, currently play in the NFC West division and have won five Super Bowl trophies, including Super Bowl XVI, XIX, XXIII, XXIV and XXIX. The franchise also has eight conference championships and 22 divisional championships and was the first major league professional sports team to be based in San Francisco 80 years ago. Please visit 49ers.com and follow the 49ers on Facebook and X @49ers.
About Foliatti Casino and Sportsbook
Foliatti Casino, is one of Mexico's leading entertainment and gaming brands, with properties across the country. Foliatti is the Official Casino, iGaming, and Sportsbook Sponsor of the San Francisco 49ers in Mexico, and the longest-standing NFL Global Markets Program casino partner in the market.
Please gamble responsibly. Foliatti Casino's products are intended solely for individuals aged 18 and over. Gambling should be viewed as entertainment, not as a way to make money. If you or someone you know shows signs of a gambling problem, please seek professional help or contact Gamblers Anonymous (Jugadores Anónimos) in Mexico. Foliatti Casino is committed to responsible gambling and offers self-exclusion tools and deposit limits to its users.
