The LPGA has added to its leadership team with the hiring of CHAD COLEMAN as its new CMO. Coleman comes to the LPGA after six years at Dude Perfect, most recently as its chief brand officer. Coleman is well known in the golf industry, having worked on social media and brand partnerships for Callaway Golf for nearly eight years before joining Dude Perfect.
Coleman will remain based in the Dallas area and report to LPGA Commissioner CRAIG KESSLER. Coleman fills the role left by MATT CHMURA, who was the tour’s chief marketing, communications and brand officer before the sides parted ways last May.
Elevate Talent, which worked with the LPGA on Kessler’s hire last year, also supported this search.
