Dow has a long but relatively untold history in sports, with its technologies integrated across equipment, lighting, training aids, and more. The company aimed to more effectively communicate this story and align its sponsorship portfolio with its active involvement in sports.

Dow needed to evolve its sponsorship strategy to showcase its contributions to sports while driving stronger business outcomes. The goal was to make its impact visible, relevant, and measurable.

Elevate helped Dow craft a strategic approach to sports sponsorship, highlighting its technology’s role across the industry and aligning partnerships to deliver both brand visibility and tangible business results.