As Hoops Capital advanced enterprise-wide growth across its basketball assets, the organization prioritized strengthening its executive leadership team. Elevate partnered with Hoops Capital to lead international searches for senior leadership and basketball operations roles.

Hoops Capital required leaders who could simultaneously drive commercial expansion, enhance fan-centric innovation, and maintain elite on-court performance. Elevate was engaged to access global talent and identify executives with both strategic and basketball-specific expertise.

With the appointments of Mark Thompson as CEO and James Newman as General Manager of Basketball Operations, Hoops Capital strengthened its commercial and competitive foundations. Elevate targeted search approach delivered leaders positioned to drive sustained growth and performance.