Auburn University and Peachtree Entertainment have entered into a multi-year partnership to bring major live music experiences to Neville Arena and Jordan-Hare Stadium. This landmark collaboration will deliver more than five multi-genre concerts annually, further establishing Auburn’s position as a premier destination for live entertainment in the Southeast.
Concert announcements are expected to begin this fall, with the first performances scheduled for 2026.
“We are elated to partner with Peachtree Entertainment and Elevate to bring nationally renowned artists and entertainers to Jordan-Hare Stadium and Neville Arena.”
Rhett Hobart
Auburn Deputy Athletics Director for External Affairs
“This collaboration will bring many new memorable events to the City of Auburn each year for students and the entire Auburn-Opelika community alike to enjoy, while also generating essential new revenue for our department in this new era of college athletics.”
The partnership was made possible in part by Elevate, a leading global sports and entertainment agency, with a dedicated group focused on revenue generation for college athletics.
“We’ve partnered with Peachtree Entertainment, the premier music promoter in the southeast, to create new revenue opportunities for our university partners—starting with a landmark collaboration with Auburn University.”
Jonathan Marks
Chief Business Officer, Elevate College
“Building on Elevate’s successful work with Auburn, this multi-year innovative model generates guaranteed revenue by activating in their athletic facilities. We’re excited to support Auburn and Peachtree in maximizing Neville Arena and Jordan-Hare Stadium's full potential.”
Peachtree Entertainment, known for its rapidly growing portfolio of outdoor festivals and arena-scale shows, will lead concert production and booking efforts for Auburn Athletics. The concerts will bring a mix of nationally-touring country, rock, pop, and genre-defying artists to Auburn’s athletic venues.
“This is an incredibly exciting opportunity for Peachtree to help shape a new era of live entertainment at Auburn.”
Nathan Baugh
CEO of Peachtree Entertainment
“We’ve had great success producing shows across Alabama, and this partnership allows us to expand our footprint in a state that’s already a core part of who we are. We can’t wait to deliver unforgettable nights of music in two of the most iconic venues in college sports.”
Stay tuned for concert announcements, coming Fall 2025. Information about future events can be found at AuburnTigers.com and you can sign-up to be the first to know when concerts are announced here.
ABOUT AUBURN ATHLETICS:
Auburn University, located in Auburn, Alabama, was founded in 1856 and is a member of the Southeastern Conference. Auburn has an enrollment of 34,145 and its athletics department supports 21 varsity sports and has more than 500 student-athletes. The Tigers have won 23 national championships and 105 conference titles during their storied history.
ABOUT ELEVATE:
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.
ABOUT PEACHTREE:
Peachtree Entertainment is a nationally acclaimed concert promoter committed to spotlighting rising talent. With over 15 years of expertise in the music industry, Peachtree Entertainment has earned its reputation as a leader and innovator in live music. As pioneers in identifying and nurturing new talent, Peachtree Entertainment has played a key role in launching the touring careers of artists like Luke Combs, Morgan Wallen, Luke Bryan, Gavin Adcock, and many more. Beyond tours, Peachtree’s outdoor event portfolio features iconic gatherings such as Rock The South, Rock The Country, Live At The Station, Bulls Bands & Barrels, Tailgates & Tallboys among many others.
Peachtree Entertainment is a joint venture with LiveCo, a leading private equity-backed entertainment company producing over 3,000 live shows annually across multiple genres. Together, they contribute to shaping the live entertainment landscape, delivering unforgettable experiences nationwide and internationally.
Peachtree Entertainment remains dedicated to shaping the national country music scene, continuing its legacy of significant influence and success. To learn more information about Peachtree Entertainment tours and events, click here, or follow on Instagram or Facebook.
MEDIA CONTACTS
Publicity Contacts:
Elevate Publicity Contact: Meg Ryan | meg@oneelevate.com
Auburn Athletics Publicity Contact: Kirk Sampson | sampska@auburn.edu
Peachtree Publicists: Cassie Zebisch | cassie@cmzpr.com + Holly Lollar | holly@thelollargroup.com
Marketing Contacts:
Elevate Marketing: Meg Ryan | meg@oneelevate.com
Auburn Athletics Marketing Contact: Paris Buchanan | epb0036@auburn.edu
Peachtree Marketing: Holly Doscher | hd@peachtreeent.com
