Elevate Named Agency Operating Partner of Venezia FC at Transformational Moment in Club History
Partnership sets sail with first-ever hospitality boat experience on Venice’s historic Grand Canal
Elevate, a global, award-winning sports and entertainment agency, today announced it has been named Agency Operating Partner of Venezia Football Club, a strategic partnership positioned to accelerate the club's commercial growth as it returns to Serie A and expands its global profile.
The appointment comes at a pivotal moment for the club: fresh off promotion to Serie A, backed by a group of investors led by Francesca Bodie, the first female president in Venezia FC's history. Elevate will work alongside Venezia FC's leadership team, helping convert the club's return to the spotlight into sustainable, long-term growth on and off the pitch.
An Integrated Commercial Partnership
As Agency Operating Partner, Elevate will provide support across business strategy, hospitality, corporate partnerships, and creative. Elevate’s integrated agency model will help Venezia FC capitalize on the visibility and opportunity of Serie A while building the commercial infrastructure of a modern European football club.
Elevate brings a particular specialty of curating unique and premium matchday experiences, including Venezia FC’s first-ever hospitality boat, designed by Elevate’s creative team to offer supporters and guests a distinctly Venetian journey to the stadium.
Elevate will also lead partner discovery and commercial growth, focused on identifying brands that align with Venezia FC’s identity and expanding the club’s roster of commercial sponsors.
Launching a Distinctly Venetian Matchday Experience
The partnership begins with the launch of Venezia FC’s first-ever premium hospitality boat experience, La Serenissima, a centerpiece of the 2026/27 season and a uniquely Venetian approach to matchday hospitality. Elevate led the creative design of the boat and will support its ongoing commercial strategy, helping the club turn one of Venice’s most iconic settings into an elevated fan and guest experience.
The inaugural voyage set sail on August 23 at Venezia FC’s first home match of the season, with Bodie and Elevate CEO and Chairman Al Guido joining supporters on board to mark the occasion.
Download photos of the hospitality boat here: MEDIA PHOTOS.
Elevate’s Proven Track Record
Elevate brings extensive experience working with leading clubs, leagues, and venues worldwide, helping organizations maximize performance across commercial, operational, and fan engagement dimensions. This partnership reinforces Elevate’s growing presence in European football and its commitment to supporting clubs through critical inflection points.
Quotes
“Returning to Serie A is a moment of pride for our club and our supporters. We are partnering with Elevate to ensure we have the expertise and infrastructure in place to compete at the highest level — not just on the pitch, but across every aspect of our organization.” – Francesca Bodie, President of Venezia FC
“Venezia FC has built an incredibly special identity at the intersection of football, culture, and Venice itself. We’re proud they’ve chosen Elevate as a partner at such an important moment for the club. Our role is to bring the right experience, creativity, and commercial know-how to help turn that identity into sustainable growth through premium hospitality, thoughtful partnerships, and unforgettable moments for fans.” – Al Guido, Chairman and CEO of Elevate
“Venezia FC represents a rare combination of heritage, ambition, and global cultural relevance. To partner with the club as it returns to Serie A and advances its long-term stadium vision creates an extraordinary opportunity to help build a modern football business with global reach.” – Olly Dale, International Managing Director at Elevate
"The floating experience, La Serenissima, is hospitality beyond four walls. Rather than build a room that asks guests to look inward, we built a vessel that turns them toward Venice itself, because for this club, the city isn't the backdrop, it's the brand. This boat belongs to the club and the city because they are one and the same. So we made the city part of the matchday itself: Venetian craft throughout, green and orange always in balance, and an interior deliberately moody so Venice is the brightest thing in the room. A thousand years of memory earned that skyline; our job was to send every guest home with a memory of their own."- Drew Bryant, Chief Creative Officer