Elevate, a global, award-winning sports and entertainment consulting firm, today announced a major partnership with Gotham FC as they prepare for a historic move to New York City FC’s Etihad Park beginning in 2028. Gotham FC, the two-time reigning NWSL champion, has selected Elevate to lead the club’s stadium ticketing strategy and execution, marking a pivotal collaboration at one of the most consequential moments in Gotham FC’s evolution.
Yesterday, Gotham FC and New York City FC unveiled plans for Gotham FC to play home matches at Etihad Park, New York City’s first-ever soccer-specific stadium, starting in 2028. The move represents a defining step for one of the world’s leading women’s soccer clubs, providing a world-class matchday environment and expanding access to millions of supporters across the region.
As Gotham FC’s stadium ticketing partner, Elevate will oversee the design and execution of the club’s comprehensive ticket sales strategy for Etihad Park. Elevate will lead a dedicated team responsible for all ticketing products, including suites, premium seating, and general seating memberships. This includes staffing, training, sales operations, and full-scale execution throughout the multi-year project.
In addition to ticketing, Elevate will support Gotham FC across marketing, creative, and insights:
Elevate’s integrated capabilities will help Gotham FC build a modern, data-driven commercial operation that reflects the club’s ambitions and the growing global momentum behind women’s soccer.
“Our team specializes in building best-in-class ticketing and hospitality operations for venues, and we are proud to partner with Gotham FC to deliver a premium experience worthy of their players, supporters, and partners.”
Flavil Hampsten
President of Property Sales at Elevate
“This is a generational moment for the club, and we are committed to helping ensure their inaugural season at Etihad Park sets a new benchmark for the fan experience and the game.”
“Moving to Etihad Park marks an exciting new chapter for Gotham FC and our supporters.”
Alex Chang
Chief Revenue Officer of Gotham FC
“As we continue to grow on and off the pitch, this partnership with Elevate will help us create a matchday experience that reflects our ambition and the identity of our club. From premium hospitality to fan-focused community spaces, we’re excited to bring Gotham FC to life in new ways throughout Etihad Park. As we prepare for our first season in New York City’s first soccer-specific stadium, Elevate’s expertise will help us deliver an atmosphere that is unmistakably Gotham FC.”
Gotham FC’s transition to Etihad Park follows a period of unprecedented on-field success and organizational investment, including the club’s first continental title, its second NWSL championship in three seasons, and plans for a new dedicated training facility in Whippany, New Jersey. The move to Etihad Park will provide Gotham FC with permanent infrastructure, modern amenities, and a matchday environment worthy of its elite roster and global ambitions.
Etihad Park will feature custom spaces for Gotham FC, including a dedicated locker room, club merchandise positions, and full stadium branding capabilities, ensuring a matchday experience that is unmistakably Gotham FC.
Elevate works with leading clubs, leagues, and venues worldwide, helping organizations maximize performance across commercial strategy, ticketing, premium hospitality, partnerships, and fan engagement. The partnership with Gotham FC reinforces Elevate’s growing presence in global football and its commitment to supporting clubs through transformational moments.
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Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, and Asia. For more information, visit us at www.oneelevate.com.
Representing New Jersey and New York with top global talent, Gotham FC is one of 16 clubs in the National Women’s Soccer League. The club won its first NWSL championship in 2023 and captured the first continental club trophy in North American women’s soccer by winning the inaugural 2024-25 Concacaf W Champions Cup, earning qualification for the first editions of the FIFA Women’s Champions Cup and the FIFA Women’s Club World Cup. Gotham went on to secure its second NWSL championship in 2025, becoming the lowest seed in league history to win the title. Rebranded as Gotham FC in 2021, the club plays its home matches at Sports Illustrated Stadium in Harrison, N.J. Originally founded in 2007 as Sky Blue FC, the team won the inaugural Women’s Professional Soccer Championship in 2009 and has been a founding member of the NWSL since the league’s launch in 2013.
