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Elevate names Willie DiBlasi COO as He Retains CFO Role

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https://www.sportsbusinessjournal.com/Articles/2026/04/14/elevate-names-willie-diblasi-coo-as-he-retains-cfo-role/?utm_source=sports+business+journal&utm_medium=linkedin&utm_term=7909147c-e185-44ea-a77b-b58a50f07e9a
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April 14, 2026

By Grace Kut

Elevate has appointed Willie DiBlasi as Chief Operating Officer, while continuing his role as Chief Financial Officer. The sports and entertainment agency added the COO role as it expands across new markets, service lines and regions globally.

DiBlasi has served as Elevate’s CFO since 2024 and led the company’s Series B and Series C equity raises, a balance sheet recapitalization with Goldman Sachs and four separate strategic acquisitions. In his dual role, DiBlasi will oversee Elevate’s global operations, focusing on optimizing and integrating core business functions -- including finance, people, legal, technology, and performance management -- across all verticals and regions.

Prior to joining Elevate, DiBlasi led the global facility advisory and finance practice at Inner Circle Sports and spent nearly a decade as a VP at Goldman Sachs.

“Willie has been a transformational leader for Elevate since the moment he joined, and our global growth reflects that. This is a strategic step forward … I am proud of what he has accomplished and even more excited about what’s ahead,” Elevate Chair and CEO Al Guido said.

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