La Serenissima- Floating Hospitality Vessel

La Serenissima extends the matchday ritual onto the Venetian lagoon as a bespoke floating hospitality vessel, translating Venezia FC’s dark, moody identity into an unforgettable, motion-driven journey across the water.

Stadio Pier Luigi Penzo sits at the far eastern tip of Venice, accessible only by water, and with limited premium spaces. Venezia FC needed a way to transform a logistically complex matchday commute into a premium, signature hospitality experience that feels deeply connected to the city rather than an isolated VIP box.

We created a dual-deck experience guided by the ethos "Unreasonable Hospitality." By pairing a dark, bacchanal main deck with a flexible, open-air upper party deck, we turned the transit into a sensory ritual; using custom materials, regional craft, and curated touches such as the Venetian Lion head to traditional patterned curtains we foster immediate belonging among guests.