Elevate Promotes Cameron Wagner to President of Brand Practice After Five Years of Triple-Digit Growth
Industry-recognized executive built brand practice into one of Elevate’s fastest-growing businesses while expanding the agency’s integrated capabilities for brands
Elevate, the award-winning global sports and entertainment agency, today announced that Cameron Wagner has been promoted to President of Brand after building the practice into one of the agency’s fastest-growing areas since joining in 2021. The promotion recognizes Cameron’s leadership in building and expanding Elevate’s capabilities to help brands more effectively connect strategy, insights, creativity, and activation across sports, entertainment, and culture.
Cameron, recently named one of Adweek’s Most Powerful Women in Sports and previously recognized as a Sports Business Journal Forty Under 40 honoree, founded Elevate’s brand consulting and activation practice. In just five years, she has built it into one of Elevate’s most high-performing growth engines, delivering approximately 120 percent average year-over-year growth since launch driven by both new business and clients who continue to expand their work with the agency.
Cameron’s strength has been translating fan and consumer intelligence into strategies and platforms that drive business growth for brands. Under her leadership, Elevate has expanded beyond sponsorship consulting and activation into a broader offering that now includes integrated marketing, experiential, content, social strategy, and influencer work. With EPIC, Elevate’s proprietary consumer insights AI platform, the team helps clients better understand their audiences and turn that understanding into strategy, creative programs, and measurable results.
Today, Elevate’s brand team works with blue-chip brands including P&G and many of its brands, U.S. Bank, Dow, Duracell, Pennymac, Rhone, and others. Under Cameron’s leadership, Elevate has developed brand activations and programs across many of the world’s leading sports and entertainment platforms, including the NFL, NBA, Olympic Games, MLS, MLB, PGA, LPGA, NWSL, PLL, Formula 1, and Formula E.
This deep bench gives Cameron’s brand clients an advantage: an agency that understands the nuances of each property, the behaviors of its fans, and the opportunities to create work that has measurable business impact. One recent example is Bounty’s MLS platform, an Elevate-led program that earned three Telly Awards and helped secure incremental merchandising with major retailers.
“Cameron has been a driving force behind the growth of our brand practice. She understands how brands, fans, and culture connect, and she knows how to turn that understanding into work that drives growth for clients."
Al Guido
Chairman and CEO of Elevate
"One of Cameron’s signature strengths is the spark she brings, a rare combination of strategic rigor, creativity, warmth, and commercial instinct to everything she touches. That combination has earned deep trust from our teams and our clients. Her leadership is helping shape what modern sports and entertainment marketing can look like.”
“Brands are under pressure to make every investment in sports, entertainment, and culture work harder."
"We built this practice to help them start with a sharper understanding of the consumer and carry that through strategy, creative, activation, and measurement."
Cameron Wagner
President of Elevate Brand
I’m proud of the team we’ve built and the trust our clients place in us. We have built a formidable offering over the last five years, driven by the ever-evolving needs of brands today in a world that requires real-time insights, deep expertise, and speed to market.”
Cameron’s promotion comes as Elevate continues to expand its global footprint and capabilities, including through strategic acquisitions that extend the agency into new markets and areas of expertise.
In her expanded role, Cameron will lead the continued growth and integration of Elevate’s brand practice, bringing insights, consulting, strategy, experiential, integrated marketing, influencer, social, and content capabilities together for clients. The focus is the same one she brought to the practice from the start: building a more connected, versatile, and outcomes-focused model for modern brands.
ABOUT ELEVATE
Elevate is an award-winning global sports and entertainment agency founded in 2018 and the chosen growth partner for the world’s leading brands, properties, and experience-driven businesses. Through one integrated model, Elevate serves as the trusted advisor for more than 1,000 clients, helping them solve complex challenges and drive business wins.
What began in sports has evolved into a platform now serving clients across culture, attractions, culinary, and hotels. Today, Elevate brings operational expertise, data-driven intelligence, and world-class creativity together under one roof.
Elevate partners with clients worldwide from offices across North America, Europe, and Asia. For more information, visit www.oneelevate.com.
