Elevate, an agency rooted in innovation, partners with Republic FC to help the club unlock growth ahead of new Railyards stadium project
Elevate will build a Sacramento-based team to support the club, actively recruiting for various leadership and development roles
Sacramento Republic FC announced today a strategic partnership with Elevate, a global, integrated agency network, to lead the commercial development and ticketing strategy of the club’s new stadium in downtown Sacramento’s historic Railyards District. Elevate will bring its expertise in sports business operations, data analytics, and partnership strategy to support the club’s ambitions of redefining fan experience, as well as investing in the growth of Sacramento.
“With Elevate’s proven track record in the sports industry and their data-driven approach, we are confident this partnership will help us deliver a best-in-class experience for fans, partners, and our community.”
Todd Dunivant
Republic FC President & General Manager
“Elevate has been part of the SRFC family for several years and the new stadium now allows us to maximize the potential of our long-held partnership.”
“The new stadium represents a transformative moment for Sacramento Republic that will unlock new revenue streams, deepen fan engagement, and position the club for long-term success."
Dustin Vicari
Executive Vice President, Property Sales, Elevate
"After five-plus years of strategic collaboration, Elevate is proud to continue supporting Republic FC as they take this exciting next step in the Club’s journey.”
Elevate will build upon prior new stadium survey and feasibility work to immediately oversee premium and ticket sales strategy, from product development and pricing to staffing, marketing, and sales operations. The company will also collaborate with Republic FC on launching an early interest campaign, designing an immersive experience center, and developing marketing tools to maximize awareness and conversions. Elevate’s work will be fully integrated with the Club’s leadership and marketing teams to ensure a seamless and effective rollout.
In addition to ticketing, Elevate will spearhead the partnership revenue strategy, including securing high-value naming rights and founding-level sponsors for the new Republic Stadium. A dedicated Elevate executive will lead day-to-day partnership operations from Sacramento, supported by Elevate’s broader global partnerships team, guiding asset valuations and creating partnership tiers using best-in-class methodologies and EPIC, Elevate’s proprietary intelligence platform. Elevate will also help Republic FC with recruitment to develop a Sacramento-based sales team to support the club’s goals. In addition, Elevate will oversee sales reporting, contract development, and long-term sponsorship forecasting to ensure sustainable commercial success.
This is the latest addition to Republic FC’s stadium development team, which boasts expertise from award-winning sports and entertainment facilities, as well as public mixed-use projects, around the world. The club is driven to work alongside industry leaders and innovative partners to create a uniquely Sacramento venue that meets the needs of its team, supporters, and the entire region. After last week’s unanimous term sheet approval by the Sacramento City Council, construction activity will begin on the site leading to a groundbreaking ceremony later this summer.
For more information, visit SacRepublicFC.com and RepublicStadium.com.
About SRFC
Sacramento Republic FC is one of the premier clubs in USL Championship. Since 2014, the club has reflected the Indomitable nature of California’s Capital City, breaking league records year over year, winning the championship in its inaugural season, and sparking a regional passion for soccer. Owned and managed by a joint venture partnership between Wilton Rancheria – the first indigenous nation to be the majority owner in a men’s professional league – and Managing Partner Kevin Nagle – owner of Huddersfield Town AFC, the club will continue to invest in the city and build a Downtown soccer-specific stadium that will redefine entertainment in the growing and evolving Sacramento region. Along with its partners, Republic FC is committed to supporting various community investment programs to support the region, use its platform to drive impact and success on and off the field, and operate the area’s only youth-to-pro soccer development academy.
About Elevate
Elevate is a global, integrated agency network committed to helping properties, brands, and universities forge deeper connections with their audiences to unlock growth. Serving more than 1,000 clients across sports, entertainment, consumer products, retail, and more, Elevate transforms followers into devoted fans.
An agency rooted in innovation, Elevate leverages EPIC, its proprietary intelligence platform powered by advanced data and AI technology. EPIC integrates tools for consumer insights, ticketing, property analytics, and more, empowering clients to maximize ROI, enhance fan engagement, and craft campaigns that foster lasting loyalty.
Founded in 2018, Elevate partners with clients worldwide from offices across North America, Europe, Asia, and Australia. For more information, visit us at www.oneelevate.com.
