By Ben Portnoy
Stanford and Elevate are set to announce a multiyear deal that will make the company the exclusive third-party consultant and sales agent for the university’s athletics revenue-generating ticket inventory, sources told Sports Business Journal.
The deal centers on Elevate working to maximize revenue through fields such as ticketing, partnerships and property sales.
Elevate’s further integration into Stanford athletics comes on the heels of the company’s search arm, Elevate Talent, running the process that landed former Nike exec John Donahoe as the Cardinal’s AD following the ouster of Bernard Muir in February.
