Young alumni are reshaping college sports fandom with a distinct set of expectations and spending habits. While previous generations of fans prioritized fundamentals like close seating and convenient parking, younger fans are increasingly drawn to experiences that go far beyond the game itself.
This behavioral shift is opening up a major revenue opportunity for athletic programs. The key to capturing this potential? Data-driven insights. With the right tools, universities can craft personalized experiences that turn these passionate fans into high-value consumers.
Our latest white paper, "The Young Consumer Opportunity: The Path Forward for College Athletics Revenue," explores how this evolving audience is reshaping gameday. Powered by EPIC—our proprietary AI platform—and informed by national Harris Poll survey data, the report reveals what today’s fans want and how to deliver it.
Want to see what this means for your athletic department?
Download the report here and explore how premium design, targeting, and behavioral insight can help you turn interest into impact.
