The Superdome Capital Improvements project is a multi-year initiative enhancing fan experiences ahead of Super Bowl LIX in 2025. Elevate partnered to deliver a comprehensive suite of design services, ensuring every element—from signage to branding—reflected the Saints’ identity while supporting the ongoing venue renovations.

With phased renovations occurring alongside live events, the Superdome required a cohesive design approach that maintained safety, clarity, and fan engagement. The team needed to balance permanent and temporary branding, create intuitive wayfinding, and integrate naming rights and sponsorship assets without disrupting the event experience.

Elevate provided end-to-end design services, including naming rights and sponsorship signage, logo development, concessions branding, team identity graphics, and temporary signage to guide fans through ongoing construction.