Elevate collaborated with the Seattle Kraken, Oak View Group, and Generator Studios to bring the Kraken Community Iceplex to life as the new home for NHL hockey in the Pacific Northwest.

The project required unifying a brand-new NHL franchise across a multi-use facility that combined team operations, community spaces, medical services, retail, and dining—while ensuring the experience felt cohesive, intuitive, and true to the Kraken brand.

Our team delivered a full suite of services, including wayfinding, naming rights integration, partner integration, and team branding, creating a clear, connected environment across the training center, offices, community rinks, team store, medical complex, and 32 Bar & Grill.