The 49ers set out to create a premium club space that felt more than luxurious—they wanted an environment that embodied the team’s legacy, energized fans, and offered an unforgettable game-day experience. Elevate partnered with the organization to bring this vision to life, designing a fully immersive hospitality space rooted in heritage, storytelling, and elevated design.

The goal was to craft a club environment that seamlessly blended modern luxury with the 49ers’ deep history—without feeling themed or overly literal. The space needed a distinct identity, a cohesive narrative, and a refined architectural presence designed to engage “The Faithful” at every touchpoint. Additionally, all elements had to meet strict stadium operational requirements and California building standards, while remaining flexible for temporary installation.

Elevate created a cohesive creative and environmental strategy that transformed The Elevate Club into a refined, story-driven destination. The team built a bespoke brand identity inspired by the Gold Rush, shaping the logo, messaging, and overall visual language. This narrative carried into the physical space through custom furnishings, rich materials, a fifty-foot central bar, and a hidden speakeasy—the Victory Vault. A curated art and graphics program highlighted key moments and fan culture, turning every surface into part of the story. Through thoughtful production and installation, Elevate delivered a premium, seamless experience that honors the 49ers’ legacy and gives fans an elevated new home on game day.