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FC Barcelona

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Introduction
Engaged Elevate to carry out a feasibility study on their basketball venue - the Palau Blaugrana. This included identifying new commercial opportunities related to a potential new arena complex. The engagement centered around FC Barcelona’s future state business and various monetization opportunities across their campus in order to both generate long-term revenue and increase their local and broader fanbase.
Results

Executed Service
Competitive Landscape Analysis
Evaluated peer venues, along with new comparable venues globally and emerging trends across sports and entertainment
Current State Analysis
Benchmarked the current venues and related business performance to inform future recommendations around product mix, pricing, and / or venue changes
Product Mix Evaluation & Price Strategy
Identified Future product opportunities and initial financial forecasting across all seating areas
Comprehensive Commercialization Strategy
Forecasted demand and revenue to increase sponsorship, ticketing, and ancillary event day revenue (i.e. Retail and F&B)
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