Everton FC engaged Elevate to lead the strategy, valuation, and execution of the commercial programme for its new Hill Dickinson Stadium. Our focus was to build compelling, insight-driven stories around Naming Rights and Founding Partner opportunities—supported by deep data analysis and market intelligence—to shape a partnership architecture capable of delivering long-term, sustainable value for the club.

The club needed a clear strategy to position its most valuable assets, differentiate itself in a competitive global marketplace, and articulate a vision that resonated with senior decision-makers across industries. This required credible valuation work, persuasive narratives, and a structured approach to identifying and engaging brands capable of forming high-impact, multiyear partnerships.

The effort culminated in a landmark naming rights agreement and a strong slate of Founding Partners, positioning the new Hill Dickinson Stadium as a powerful platform for innovative, high-value commercial partnerships.