Elevate and the New York Jets created "Jets House" during Super Bowl XLVIII in New York City.

When NYC was awarded the 2014 Super Bowl, most knew it was a once-in-a-lifetime event of epic proportions. As part of the week, the New York Jets wanted to create a platform that allowed them to fully maximize the opportunity of having the game in their backyard, while also giving back to their fan base who may not otherwise be able to experience the game or events around Super Bowl XLVIII.

Our team guided the New York Jets in transforming the pre-existing Lugo Cafe into "Jets House," a weeklong hospitality hub for fans, VIPs, and corporate partners. The venue featured lounge seating, Jets memorabilia, interactive gaming, live music, and dining experiences with celebrity chefs. Guests met current and former Jets players, enjoyed curated food and beverage offerings, and participated in pre- and post-game events leading to the Super Bowl. Jets House also incorporated sponsor activations, securing presenting and incremental partnerships, and set a new standard for NFL fan hospitality experiences.