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Leeds United FC

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Introduction
Leeds United engaged Elevate to undertake a feasibility study for the redevelopment of Elland Road. The ambitious project will lay the foundations for the club to become an established Premier League force. The key goals were to assess demand & price points for premium seating, test the preliminary premium product mix and improve overall fan matchday experience. 
Results

Executed Service
Case Studies & Industry Benchmarking
Case studies and industry benchmarking across peer clubs and venues in Europe and North America
Comprehensive Market Feedback
Comprehensive market feedback to understand fan sentiment towards the redevelopment and establish the potential for an expanded premium program
Detailed Pricing & Programming
Detailed pricing and programming recommendations including GA and premium seating pricing adjustments and sales / revenue forecasting
GTM Strategy
Go-to-market strategy to help the club plan a phased approach to redevelopment, whilst maintaining revenue streams
Elevate Sport Work
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