LeoVegas X BetMGM
Chief Commercial Officer
Introduction
When MGM Resorts acquired LeoVegas, the stakes for the UK market skyrocketed. It wasn’t just another region on a map; it was the crown jewel of their global growth plans.To make it work, LeoVegas needed more than a placeholder, they needed someone who could walk into a fast-moving, high-pressure environment and immediately start building for the future.
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Challenge
LeoVegas was in the middle of a massive transformation, and the UK market is notoriously tough to navigate. They needed a "unicorn" candidate: someone with the grit to drive quick changes on the ground, but the strategic mind to handle a major corporate integration. The goal was to find a leader who wouldn’t just keep the seat warm, but would actively accelerate the company’s momentum.
Solution
The search led them to Gethin Evans, and he turned out to be exactly what the business needed. With a background at Flutter, Gethin brought that rare "change agent" energy and a deep understanding of both the consumer and business sides of the industry. His impact was so immediate and undeniable that within just one year, he moved from UK Managing Director to Chief Commercial Officer.
Results
Executed Services
Placement
Gethin Evans, Chief Commercial Officer
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