NASCAR ONE

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Introduction

NASCAR ONE fueled by Elevate delivers the ultimate NASCAR experience, granting fans exclusive behind-the-scenes access and unparalleled convenience through Garage & Pit Passes and unique opportunities to connect with the sport’s top drivers and legends.

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Challenge

NASCAR sought to enhance fan engagement and elevate the premium experience at its marquee events. The goal was to design a program that would immerse guests in the heart of race day, providing unprecedented proximity to the sport’s most exciting moments while maintaining luxury and ease of access throughout the experience.

Solution

Elevate developed NASCAR ONE, a high-touch hospitality program offering unparalleled access and immersion. Guests enjoy exclusive entry to the Driver Meeting, a Garage Tour with a Cup Series Driver, Hot Laps on the track, and access to a dedicated VIP area for Driver Introductions.

Results

$500+

New Incremental Revenue Per Person

Executed Services

Premium Hospitality Programming

Talent Procurement

Event Day Operations

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"It could not have been any better for a NASCAR fan to be in the middle of the Championship race Owners and drivers feet away, unreal great experience! Would do it again!"

"It was an amazing experience, up close to the drivers and crew, walking the pits and pit lane was fantastic."

"The value of this experience was almost priceless. I can't wait to attend another event that NASCAR One fueled by Elevate is involved with so we can enjoy yet another experience that is unfathomable."

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