A NCAA Football partner engaged us to optimize revenue across both primary and secondary ticketing channels. Our approach focused on consolidating fragmented inventory and maximizing unsold and secondary market exposure through strategic distribution.
Challenge
Solution
Results
$2.2M+
Increase in primary market revenue
$1.3M+
Additional single-game sales
8,000+
New Leads Generated
$750K
Incremental Secondary Market Revenue
Executed Services
Competitor Landscape Analysis
Conducted comprehensive analysis of 10 comparable programs to benchmark pricing and product strategies
Data Analysis
Recommended a modernized, targeted product mix designed to drive incremental revenue
