A leading NCAA Football partner engaged Elevate to optimize revenue across both primary and secondary ticketing channels, aiming to unlock incremental value while improving the fan experience.

The goal was to leverage data and market insights to refine inventory distribution, optimize pricing strategies, and develop a product mix that would better meet fan demand while driving incremental revenue.

Elevate conducted a comprehensive analysis of 10 comparable programs to benchmark pricing, product offerings, and market dynamics. Based on these insights, a modernized, targeted product mix was recommended, designed to optimize both primary and secondary sales, increase revenue, and enhance fan engagement across all ticketing channels.