
NCAA

Introduction
A leading NCAA Football partner engaged Elevate to optimize revenue across both primary and secondary ticketing channels, aiming to unlock incremental value while improving the fan experience.

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Challenge
The goal was to leverage data and market insights to refine inventory distribution, optimize pricing strategies, and develop a product mix that would better meet fan demand while driving incremental revenue.
Solution
Elevate conducted a comprehensive analysis of 10 comparable programs to benchmark pricing, product offerings, and market dynamics. Based on these insights, a modernized, targeted product mix was recommended, designed to optimize both primary and secondary sales, increase revenue, and enhance fan engagement across all ticketing channels.
Results
$2.2M+
Increase in primary market revenue
$1.3M+
Additional single-game sales
8,000+
New leads generated
$750K
Incremental secondary market revenue
Executed Services
Competitor Landscape Analysis
Data Analysis
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