New York City FC aimed to create an immersive preview center to engage loyal supporters, attract new fans, and showcase the club’s identity ahead of its new stadium opening. Partnering with HOK, the project focused on blending storytelling, innovative design, and interactive elements to deliv

The Club needed a space that not only reflected its brand and history but also captured the excitement of the new venue. Balancing compelling storytelling, functional design, and fan engagement in a cohesive, accessible environment posed a complex challenge.

Elevate collaborated closely with HOK to design a dynamic preview center that seamlessly combined interactive displays, immersive visuals, and narrative elements. The result was an engaging, multifunctional space that strengthened fan connection, showcased NYCFC’s identity, and generated excitement ahead of the stadium’s opening.