New York City FC set out to create an immersive preview center that would engage supporters, attract new fans, and reflect the club’s identity ahead of its new venue opening. Designed in partnership with HOK, the space needed to merge storytelling, design, and functionality to deliver a cohesive experience.

Elevate brought this vision to life by leading the design and delivery of an interactive, narrative-driven environment that connects visitors to the club’s past, present, and future. Every detail—from digital touchpoints to architectural elements—was intentionally crafted to align with venue signage and create a seamless, emotionally resonant fan journey.