Portland Timbers

The Portland Timbers are one of the premier franchises in Major League Soccer and enjoy a unique relationship with the city it calls home.

This multi-faceted project included venue brand identity, sponsorship integration, signage and wayfinding design, historical storytelling, as well as distinct branding on three levels of new premium space expansion. A new unified wayfinding system creates a cohesive feel across the original architecture and new expansion, all done with the goal of blending the brand-new east side with the rest of the century-old stadium.

Create and integrate new identity touchpoints for the century-old stadium: blending modern architecture with functional design, and incorporating Providence’s iconic rising sun into the Major League Soccer crest to reinvent a stadium logo that visually integrates the two brands. In addition, the creation of brand guidelines ensured the successful application of the new identity across the stadium, and in all future materials.